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Controlled Dissention In Media: A Brief Explanation Of The Propaganda Model

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The following is a small excerpt from chapter seven in my upcoming bookwhich I may call, Taken without a shot. It examines the relationship between behaviorism, critical theory,  persuasive communications and how the media carefully constructs a fear message designed to control our behavior. The title alludes to the famous quote by Nikita Khrushchev where he proudly said America would be taken without a shot. It is my contention that the meaning behind this quote was based on the knowledge of human behavior being easily manipulated.

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People are growing increasingly suspicious of the mainstream media. For so long it was believed that there was a distinct split between the left and right when it came to news broadcasts. CNN and MSNBC for example, are considered extremely left-wing as they do little more than spew propaganda that reinforces the government-supported narrative. Fox News, on the other hand, has enjoyed the popular support of the conservative right as they have been viewed as being pro-America, and more importantly, Pro-Trump. That is until they started calling the election in favor of Biden in a way that conservatives considered to be too soon. [1]

Unfortunately, the perceived left right paradigm between MSNBC, CNN and Fox News is little more than an illusion. Fox News is owned by the Murdoch family and in July of 2020, Rupert’s son James and his wife donated 1.2 million dollars to the Biden campaign.[2] Furthermore, Rupert himself donated large sums of money to not only the Clinton’s but to Chuck Schumer, Anthony Weiner and John Kerry as well.[3] While the perception of Fox News has been that they represent the conservative view, the truth is that their role has been to shape conservative belief.  This is alluded to in Folkenflik’s NPR article. He states that Fox News’ role in shaping conservative thought was unrivaled in media. There is truth to this to a great degree. Sean Hannity and others from Fox News, along with other talking heads like Rush Limbaugh, presented the Trump presidency as a brilliant strategy of four-dimensional chess. Every move that Trump made was characterized as a carefully thought out move that would eventually put the left in their place and drain the swamp. How does this reconcile with an owner of the network that has given so much money to the Democrats? Is there something else going on here?

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In 2017, MSNBC’s Mika Brzezinski took heat for saying, while on the air, that controlling what people think is the job of the media.[4] She attempted to walk this back of course. This statement was made during a conversation about President Trump controlling what his supporters believe. Apparently, she does not like competition. The role of the media, to a large degree, is to control mass perception and the illusion of conflict between two parties largely pursuing the same political agenda. The idea of left and right-wing ideologies is a socially constructed perception designed to keep people trapped in their ways of thinking. As Folkenflik said, Fox News did not represent conservative thought as much as it shaped it. Fox prides itself on being fair and balanced and has its fair share of liberal hosts that represent the other side. This is part of the deception. With the rest of the media being firmly in control of the left, the right was purposefully driven to Fox News where there was still a fair share of liberal content. Fox News did not suddenly shift to the left as much as the intent of Fox News was to gradually shift the opinions of their viewers to the other side. This claim is substantiated in a book called Manufacturing of Consent: the political economy of the mass media. [5]

Read more at Defense of our Nation

[1] Folkenflik, D. (2020, November 7) With Trump’s loss, Murdoch’s Fox News faces wrath and tough choices. www.NPR.org

[2] Reynolds, E. (2020, July 17) Fox News family’s James Murdoch and wife donate 1.2 million to Joe Biden. The Federalist.com

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[3] Harris, N. (2020, December 4) Fox News’ Murdoch’s loved Clinton crime foundation, crooked Hillary. Newspunch.com

[4] Hanchett, I. (2017, February 22) Brzezinski: Controlling what people think is our job. Breitbart.com

[5] Herman, S. & Chomsky, N. The manufacturing of consent: The political economy of the mass media. (1988) Pantheon books, New York.


David Risselada

David Risselada earned his Master's degree in professional writing from Liberty University and has a Bachelor's degree in social work. David is the author of two books. Psychopolitics in America: A Nation Under Conquest and Not on My Watch: Exposing the Marxist Agenda in Education.
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